The 15th August. A date I will never forget, with a heartbeat skipped in sadness every year it comes back around.
This year I want to do something special on it, partly as it falls on a Monday again, partly as it is the 5-year mark, and partly because life should be treasured, and I want to make sure others don’t go through what my family had to that day and afterwards.
On Monday 15th August 2011, my dad unexpectedly died on the 17th hole of the golf course he was senior captain of, aged 56. The Hampshire and Isle of Wight Air Ambulance (HIOWAA) were there within minutes. In pretty much any other situation that would be a life saved or at least a fighting chance, but with sudden death there is nothing you can do.
From Friday 12th – Thursday 18th August 2016 I will be donating 50% of profits from all orders to the HIOWAA as a way to remember my dad, and to support the air ambulance that tried to save him.
The Air Ambulance are a fast response team, called every day for many types of incidents, often lifesaving. It costs in excess of £230,000 per month to maintain their life-saving service – approximately £7,500 per day. They are solely funded by us, the community, and have no government funding whatsoever. This was a shock when I first found out, and now I want to make sure that they stay in the air for all of us so they can help others. I want to bring to the attention of as many people as possible that the HIOW air ambulance rely solely on donations. Having the air ambulance around makes it possible so that no one has to go through this devastation when a life can be saved by their speed and ability to get to any location.
One day I want to be at a point where 100% profit from a product can go to the HIOWAA, with an exclusive print just for them, but that will have to wait until the company has grown a little more.
This is to support HIOWAA so they can continue running, ensuring that a fast response team is around to keep families and friends together as long as possible.
So PJE, this one’s in your name. x